Evidence Agency Evidence.Agency
Independent Research

Driving Instructor Survey · 2026

How do you find new learners? We'd like to know.

We're carrying out independent research into how driving instructors currently attract new learners, and what they think of emerging platforms in the market.

It takes about 3 minutes. Your responses are completely anonymous.

Takes about 3 minutes Anonymous & confidential Results support independent research

Questions marked * are required.

Section 1 — About You
Question 1 *
How long have you been a qualified ADI?
Please select an option.
Question 2 *
Roughly how many learners are you currently teaching?
Please select an option.
Question 3 *
Are you independent or part of a franchise?
Please select an option.
Section 2 — How You Get Learners
Question 4 *
How do you currently attract new learners?
Select all that apply
Please select at least one option.
Question 5 *
How easy do you find it to keep a full diary of learners?
Very difficultVery easy
Please select a rating.
Section 3 — Site Visit
🔗

Please take 2 minutes to visit this site

Have a look at the instructor/join section in particular, then come back here to answer the next questions.

Visit likedriving.co.uk →
Section 4 — Your First Impressions
Question 6 *
How clearly did the site explain what it offers to instructors?
Not clear at allVery clear
Please select a rating.
Question 7
What was your immediate reaction to the site?
A sentence or two is fine
Question 8 *
How likely would you be to create a free listing on Like Driving?
Very unlikelyVery likely
Please select a rating.
Question 9 *
The site also offers learners a 'Get Matched' service. For £2.99, Like Driving contacts instructors in your area on a learner's behalf. As an instructor, how do you feel about being approached this way?
Very uncomfortableVery welcome
Please select a rating.
Question 10
Why do you say that about the Get Matched service?
Optional — but really useful
Question 11 *
The Verified listing is a paid upgrade. Without knowing the price, what would feel reasonable per month?
Please select an option.
Question 12
What, if anything, would make you more likely to sign up?
Section 5 — Final Thoughts
Question 13 *
Overall, how well does a platform like this fit with how you work as an instructor?
Doesn't fit at allFits very well
Please select a rating.
Question 14
Any other thoughts?
Optional
Submitting your response — thank you for your time...
✓

Thank you.

Your response has been recorded. This research will help shape how platforms like Like Driving develop for instructors across the UK.

Research conducted independently by Evidence Agency · evidenceagency.com